Here’s a pretty straight-forward TV commercial that was produced to air simultaneously with other media campaigns. If you live or have been in or around Evansville while it was active, then you’ll certainly recognize most of the images in this spot from billboards, print and or the web . 🙂
While synergy is perhaps an over-used word in advertising and marketing, it perfectly defines the creation of this spot. The creative as well as direction was provided from Gray Loon Marketing. My role as video editor and compositor was to simply follow the story board and try to help make those still images come to life.