This is a broadcast tv commercial that’s already a few years old that I’m now finally getting around to posting here on my web site. But hopefully, it has a bit of “timeless quality” to it – or at least somewhat avoids the traps of quickly appearing dated.
This commercial was shot obviously at two locations on the same day with the help of one talented lighting grip and no other crew. And all the on-camera talent, some of which appear in their first television spot here, were a joy to work with, which always makes my job easier and frankly more enjoyable.
I don’t have much else to say about this one, because I hope it speaks for itself. The video production is frankly fairly basic. For those of us as parents, though, I think it conveys feelings about being able to be involved in your child’s life, no matter how busy you are with other things. I think the visuals help add to the voice over (script) which ties the spot together. And I think we all can agree that mobile banking is great and very much worth a high five!
You can see another spot for the same bank – a grand opening of a new location – that I concepted and produced below.