Here’s a recent marketing video, in the industrial sector, that Fischer Photo & Video produced for Berry Plastics.

Featuring many of the latest advancements in AI robotic automation for very specific machinery, this type of video production falls under the “show don’t tell” marketing technique. There’s no narration, no high pressure sales pitch or hyperbole here. The video showcases many of Berry’s capabilities in their industrial “tool shop” located in Evansville, IN. The camera movement and pace in this style of video can be the simplest, most effective way to drive more interest from potential clients in your products or services. See if you agree:

This is the final version of this promotional video, which was comprised of three different shoots at the same location – each adding footage to the original, completed video. And each one made it better! The first production day was filming nearly all the employee interactions with machinery in the plant as well as the conference room “scene”. The second trip, scheduled on a perfect, blue sky day, was for the specific aerial drone shots of the exteriors of the facility. And once the latest robotic machinery were installed months later, specific filming began to comprise the third trip.

Production Down Time Is Lost Revenue

Scheduling for industrial video production is always done in the most effective, least intrusive, interruptive way. This is where years of filming experience can really, literally, save the day, or at least many lost hours in the day.

Want to learn more about how our experience and video expertise can help save you money & time? Contact us today!