Ford Center Promotional Video

Ford Center Promotional Video

Ford Center logo

The goal of this promotion was to produce a very short video (less than 45 seconds) that VenuWorks could show at out-of-town tourism meetings to try and attract events to the Ford Center.  (VenuWorks manages the Ford Center) For those of us who live in Southern Indiana, we likely already know and love the hospitality and great accommodations inside Evansville’s downtown stadium.  But how to possibly attract more concerts and corporate events to our area and to this great venue?  See what you think…

I hope this fast paced video grabbed your attention. Think of it as a visual introduction to the arena for use to kick off in-person meetings and send to potential renters!

The hard part for this video production was in the post process and editing portion, essentially attempting to keep it short, since I shot lots of wonderful footage from many different concerts & events over a month. With so many angles and shots to choose from, I had to choose only the shots that I thought helped tell (and sell !) the Ford Center “story”.  And while I think the script turned out really well for this project, it’s very minimal, allowing the visuals to drive home the concept behind the copy.

I am proud of this one for many different reasons – but here are just a few:

  • It’s always fantastic to be able to support the community you live & work in. Being able to promote the wonderful downtown stadium in Evansville gives me great pride.
  • I was allowed wonderful access to not only the facilities inside the stadium but also got to know the wonderful group of workers who make every event at the Ford Center a special one. I hope you get a sense for their dedication to service in this short video. They truly made my job easier.
  • I got to wear many hats to produce this one and I’m always eager to explore new creative possibilities. Plus, it was my first time using a part 107 waiver with my drone pilot’s license – to fly my drone in controlled downtown Evansville airspace.

Hope you enjoy!  Would love to hear feedback on the video from folks who regularly go to the Ford Center!

VenuWorks

Client name
Ford Center / VenuWorks
Skills
Writer, Producer, Videographer, Drone Operator, Editor
Category