Curvo Labs is a relatively new start-up company based in Evansville, IN that provides a data platform that allows hospitals, surgery centers and medical device companies to connect and share information. In essence, their product is an online data application, one that allows hospitals, and more specifically the purchasing people at those hospitals, to simplify their sourcing for clinical products. Those products include implants and other physician preference items used in surgeries. Curvo has come up with a great new tool and one that is essentially breaking new ground in the industry. But how do you get that message out there to people who may be unfamiliar with your brand?

That’s the goal of this video: to reach the highly selective audience of those purchasing agents/procurement staff at hospitals.  As you’ll see, the video pokes a bit of fun at the “old way of doing things” and helps introduce Curvo as a much needed resource in the more modern, convenient supply chain for hospitals. It’s hopefully an introduction that gives just a bit of insight into Curvo’s personality as well and encourages the procurement staff to try something new.

The spot-on script was written by Jay Almon, who co-produced the video and who also delivers a great performance as the doctor. Natalie Hedde hits every key note in her role as the purchasing agent.  While perhaps subtle, I hope you’ll agree that this marketing video helps create a distinctive brand or character for this new company.

For more information about Curvo Labs and to demo their product, visit their web site.